What is WordPress? At its core, WordPress is the simplest, most popular way to create your own website or blog. In fact, WordPress powers over 35.2% of all the websites on the Internet. Yes – more than one in four websites that you visit are likely powered by WordPress.
On a slightly more technical level, WordPress is an open-source content management system licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. A content management system is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming.
The end result is that WordPress makes building a website accessible to anyone – even people who aren’t developers.
Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.
Beyond just their easy-to-build online business storefronts that you can host on your own custom domain, they’ve released a suite of other online business tools and integrations that allow you to sell your products directly on Pinterest, Twitter, Facebook, and you can even embed shopping carts directly into your existing website.
With low monthly and per-sale transaction fees on top of a free trial, Shopify is a great option for selling products online without going through the complicated process of custom-building an online store directly into your website.
SEMrush is a software as a service company based in Boston that sells online visibility and marketing analytics software subscriptions. It was founded by Oleg Shchegolev and Dmitry Melnikov as an SEO tool and a browser extension before adopting the SaaS model.
It’s an all-in-one toolkit for digital marketers. From estimating search volume ahead of time on a set of keyword phrases I’m considering writing new blog content about, to examining competitor pages, drafting a competitive blog post outline, checking for backlink opportunities, paid ad analysis and more, their suite of tools have become an essential part of my workflow as a content marketer.
4 Yoast SEO
YoastSEO plugin features and benefits Optimize for keywords, keyphrases and synonyms, related keywords and all word forms. In YoastSEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results.
Yoast is legendary in the SEO industry, and their optimization plugin for WordPress posts and pages lives up to their reputation. All you do is fill in the sections for meta title, meta description, target keyword, then Yoast scans your content and gives you precise recommendations for how to further optimize your content for ranking well. If you’re starting a blog or relying on content marketing to drive new customers into your pipeline, this is a must-have online business tool for your arsenal.
Formed by the merger of Elance and oDesk, Upwork connects you with highly skilled freelance writers, programmers, web designers, and more from all over the world. Start by posting a job, Upwork will analyze your needs, and then send you a shortlist of likely candidates. You can also search the site for talent, and freelancers can view your job and submit proposals too.
Hiring talented freelance help will allow you to focus more on your strengths, and give you the benefit of offloading business tasks that may not be your strong suits. Copywriting, logo design, development, SEO, and even sales & marketing will be crucial to your early success in growing your side business. A platform like Upwork can help with outsourcing and easy payments, plus provide valuable resources to get your online business off the ground.