1 Decide what products to sell
Your first step is deciding which products or services to offer. Your products can range from unique products you’ve created to sourced items from third-party vendors or drop shippers. To help you choose the right products for your online store, read our comprehensive guide on selecting products to sell online.
2 Identify your target market & Supplier
Researching and identifying your target market and competition will go a long way to help you decide product pricing, website design and branding, and building your initial marketing strategy. This can provide insights into showcasing your product’s benefits to potential customers.
See list of top eCommerce product suppliers.
3 Pick an all-in-one e-commerce platform
Picking the right e-commerce platform is just as important as the product you sell. Make sure you choose a fully hosted, all-in-one solution that allows you to own both the e-commerce website and the shopping cart software. This way, you don’t need coding skills or have to pay transaction fees on sales. You also have access to a support team to help you set up your store.
4 Build your online store
Choose an e-commerce theme or a custom design that works with your brand. Set up product categories and upload your inventory with as much information as you can. Set up shipping methods and payment gateways.
Learn how to start an online store with Shopify.
5 Advertise and market your web store
Once you have your e-commerce store up and running, your next step is to start connecting to potential customers. Another advantage of the all-in-one e-commerce platform is the built-in SEO tool that allows you to optimize your site for search engines and users. Connect with your customers on social media and advertise through PPC ads and shopping engines. To help you maximize revenue and improve conversions, check out the e-commerce conversions guide.
Learn to attract customers.