An Online Content is the category group of an online materials and assets entities. This contents are used to solve visitors problem. An online contents are very vital part of the internet. Without online content an internet is nothing but connected hardware.
The post currently you are reading is also content. Many things we search for using internet like news, story, articles,videos etc all are contents. Process of creating new such things is called as Content Creation and promoting them is known as Content Marketing. Both are relevant but very deep separate topics.
First lets see some very important list of contents type
- Blog Post / Web Page
- Story / Article
- e Books
- Photos / Galleries
- Info graphics
- Audio Podcasts
- Case Study
- How To Guide
- Product Review
- Presentation Slides
- Social Media Posts
- Comments / Testimonials
There are lots of more types and sub types of the contents. Lets see how to start an online business using above listed content types. We will see how to create them and how much they are popular.
1 Blog Post or Webpage
A blog is the personal diary type website. A blog is the place where you can share and express yourself, your ideas, your feelings and your experience. A blog is made of pages and posts. Your blog post should add values to readers life. It should benefit people. Visitor always appreciates good blog post.
To publish a blog post you need a blog. Blog can be started on blogger, WordPress for free. If you are serious and decided to start an online blog with lots of features and customization go for hosted WordPress blog. It hardly cost you max $ 100 for first year with sufficient basic starter plan.
Once you create blog you have to publish blog post regularly, promote them on social media. Create a blog around specific topics, so people interested in that topic will quickly subscribe & visit regularly to your blog.
Webpages are pillars of the website. They are created for specific purpose. Such as About Page, Contact Page, Disclaimer, Policy etc. Pages are used to present an online service to the visitors. ie Download page.
Place affiliate links , implement ad sense even you can promote your own product. In this way you can make income & profit.
2 Story / Article
People are very interested in stories. It could be yours or about incidence happened around you. Write story that tells people what and how happened.
for example if you are police you can write a story how you investigated a crime to bust a criminal. If you are doctor you can tell a story of your strange patient how he healed when there was no hope. If you are traveler you can tell story of your journey to the particular location.
Article is the published detailed explanation of particular subject, concept or fact. Articles improves knowledge of the reader. They can create of change view point of the reader on particular subject. Articles are piece of the newspaper, magazine and publications. They are used to report news and information. People are very hungry to read articles on their interested topics.
You can write and publish stories, articles on your or others website, blog and even in publications like magazines. Good articles can be sold for $100-$200. If you become reputed writer you can write stories and articles for reputed publications like Forbes, New York Times, Times Magazine. Higher reputation and quality means higher compensation.
News articles are most viewed content on internet. This days most of the peoples are watching breaking news on television, but for the detailed news and multiple news under particular category and topic they visits to the online news site.
You can publish & report many types of news around you to those websites. If you are reporter & publisher by nature , you can start your news site. News can be local news, industrial news, job vacancy promotional offers & deals news, movie release, tech news etc.
News can be sold online. Many websites such as Sell News accepts paid news contents. You can promote brand through brand news, share affiliate links through promotional offers & deals. Place ad banners on your news website to make profit.
4 e Books
Write a e book in portable document format [PDF]. This days people purchases digital copy of the books, so they could read it on their mobile, tablet or computer any time any where. E book can be a digital PDF copy of any book with any subject. There are lots of online eBooks store like
E Books has wide exposure, they can be promoted and sold online through blogs, websites and eBook stores. Digital copy of books can be sold anywhere in the world and no shipping required.
e books can be exact copy of your printed book, novel or hand book. for example a good Indian cook can publish top Indian dish recipe in the form of e book. To add value to his book he will write history of each dish and interesting stories on the same topic.
Video is the most viral content on internet. Almost everyone is using video sharing sites like you tube. This is the age of video blogging (vlogging). Video is most easiest way to explain subject or topic because it includes both visuals and audio. Thousands of words matter can be explained in few minutes video.
It is very easy to create you tube video channel and publish video just by recording on your smartphone. To become successful video blogger you have to create niche /topic based video channel. You have to publish good videos regularly.
For example, a person having a camera drone can publish Ariel footage of famous landmarks, places, occasions.
Many people on YouTube called as youtubers making more than $1000 per month. Meme, vines, tutorials , lists are the most viral types of video.
Monetize YouTube videos to make money from videos. More views of in video ads = more commission.
6 Photos / Galleries
As a photographer, you can easily earn some extra cash (or even start a new career) if you know the right places to sell your photos online. Photographers of various skill levels are in high demand for their work, now more than ever. Everyone from large corporations, small and medium size businesses to bloggers, graphic designers, marketers and publishers buy and use photos regularly online.
The days of stealing images are becoming numbered due to tools that can easily match pictures and their originators. For most legitimate firms the potential lawsuit is not worth it. Thats great news for photographers looking for recurring income while safeguarding their work.
See top 12 best places to sell photos online and make money doing what you love.
7 Info graphics
Adding interactive content like info graphics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an info graphic should be visually engaging, contain a subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels.
Info graphics help businesses educate their audiences and provide useful information that can add value for leads and customers. This visual content marketing format helps viewers better visualize data such as statistics so that they can have a better idea of why something is valuable or how something works.
Info graphics are very demanded digital assets on internet. Firms and research agencies have huge demand of unique info graphics. Just you have to learn how to find that need and sell info graphics to them by visualizing their data.
A meme is socially viral creative form of idea, cultural thinking and illustration of phenomena. People do love creative meme picture. They do get viral very fast just like viral flu. It has very high sharing rate.
Once people see meme they keep spending time with them. This is most creative way to make bond with visitors and to increase social sharing rate. There are lots of meme sites on internet. You have to follow your own unique idea. You can create text, image, gif or video meme. They can be shared on social media and blogs.
9 Audio Podcasts
There are so many different kinds of audio-based digital products. They have very high demand in video based production house. Creative products gets good response. People will pay for audio which entertains them, soothes them, informs them, inspires them, and helps them achieve business goals, to list just a few examples.
Audio products can be things like:
- Recorded lectures
- Musical samples
- Audio books
- Foreign language lessons
- Relaxing background noises
- Karaoke versions of popular songs
- Reusable sound effects
And there are so many more. Audio is a powerful medium for communicating messages and delivering value. It’s also a vibrant market, rich with opportunities to turn audio creativity into cash.
List articles may seem somewhat gimmicky, but they’re extremely popular and aren’t going anywhere. One of the reasons they’re so popular is because they’re easy to read, scannable, visually appealing, and—when done right—interesting and highly shareable.
From a content creation perspective, listicles are also easy to write, because once you have a topic and a number, all you have to do is fill in the blanks. However, that doesn’t mean you can throw together a listicle without putting any thought into the content matter because even this type of content has to be informative and high-quality.
Listicle best practices: Always remember to number your subheadings in a listicle, and make sure the number matches the title; otherwise, you’ll confuse readers. Like other content types, lists should still have introductions and conclusions, and they should be optimized with relevant keywords. You can have as many numbers in your lists as you like, and long lists are just as acceptable as shorter ones, but details are always important.
11 Case Study
Another one of the most valuable types of content marketing is the case study. Case studies are basically customer stories that illustrate how your business has helped a specific client or customer become successful. Businesses can use case studies to highlight special applications or uses for their services and products.
Consumers like case studies because this type of content helps them better understand how your brand can add value in their lives or businesses. Though you can provide general applications or uses for your products or services, a real-life example is often more valuable as it helps your business build trust with new leads.
Case studies can be housed on your company website, but you may also want to use them in other ways. You can use case study examples in your blogs, eBooks, social posts and other types of content. Your sales team may also want to use these pieces of content when talking with leads. For instance, if the new lead has similar characteristics of a past customer who is featured in a case study, then the sales person may want to provide the lead with the case study so that they can better understand the value your business might provide.
Interviews with industry experts or even your own customers are another one of the most high-performing types of content marketing. Interview content provides valuable information for your site visitors that can help them better understand their challenges and needs. Not to mention, it is a great way to position your company as an expert in the industry.
The key to leveraging interview content is making sure that the material will provide some type of value for your target audience. Choose interview subjects that can offer useful insight and information on the topics that matter most to your leads and customers.
13 How To Guide
How-to content tells, well, how to do something. A good how-to can embody the best spirit of content marketing – providing information that helps people accomplish their goals — and positions you as someone who cares about achieving a good outcome for your clients.
How-to’s and instructional content are similar to long-form blog posts that go into great depth about how to do anything from achieving a task to building something and more. The exact nature of your tutorial will depend on your audience and your industry, but this type of content is great for sharing expertise, building trust, and growing email lists.
How-to guide best practices: One of the most important things to remember with tutorials is that they must be top-quality in terms of writing because they have to be clear, concise, and precise in telling readers how to complete the task at hand. The layout and design must make the piece easy to read, should break the task into manageable steps, and should probably include graphics, diagrams, screenshots, videos, and other graphic elements to illustrate crucial points or hard-to-complete steps.
Don’t forget to include a list of required materials if applicable, and make sure you thoroughly address all the information readers need to accomplish their goal.
White papers are similar to eBooks in a lot of ways. The whitepaper is another type of long-form content that can be effective as a lead magnet. However, the main difference between eBooks and white papers is that white papers tend to be a bit more information-dense, data-driven, and detail-focused.
To build a high-quality link network, you need to start with something worth linking to. That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions.
White papers are among the best types of cornerstone content. These robust resources provide your audience with an in-depth examination of topics that really matter to them. They deliver a potent one-two punch of content that both builds your credibility and solves customer pain points.
Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. However, as with infographics, content quality is key.
15 Product Review
Product feedback plays a very important role in the buying process and also helps manufacturers make improvements to their product lineups. Now, you can get paid to write reviews by sharing your opinion on the Internet.
You can do it all at Swagbucks like websites including getting paid for online reviews. There are two different ways you can make money to review products. The first way is to answer online surveys that ask your opinion about specific brands, products, and services.
16 Presentation Slides
there is a lot of marketplaces that allows designer to sell PowerPoint templates.
Make sure to find a niche in order to stand out from many great designs. You might want to create templates specifically for Startups, Marketing Agency, Company Portfolio, etc.
Some of my go-to places including:
- Envato Marketing (& Envato Elements)
- Creative Market
- Template Monster
Although it is not about PowerPoint. But it’s worth spending some time researching some new/popular design tools like Canva or Piktochart. They strategically using marketplace model to help designers show their output, such as presentation slides. Users can easily replicate or purchase templates to create professional slides in just a few drag and drops.
Before you start selling templates. Do not forget to check their terms & conditions.
17 Social Media Posts
If you really have remarkable followers on social media. Here you can use your influence to sell the product which your follower could happly buy. Many social media influencer post paid contents and product images.
18 Comments / Testimonials
Comments and testimonials left at popular content can drive traffic to your home page or website. In this way you can easily sell your product or divert traffic via affiliate links. It increases your reputation, but remember don’t spam.
Many people who need writers for wiki pages or articles will search for freelance writers to create them. There are many websites that post jobs for freelancers and these can be a great place to start your search. Try looking for postings that need wiki editors or creators to get started.
Create tutorial website, blog or youtube video. There is always huge crowd looking for right learning material. You have to reach your material to them. Youtube paid membership plan and online academy websites are good option to make serious earnings.
Limited but top content types, thanks for the detailed description of each one.