1 Internet Usage Statistics
In 2019, the number of internet users worldwide was 4.13 billion, up from 3.92 billion in the previous year.
Easier access to computers, the modernization of countries around the world and increased utilization of smartphones has given people the opportunity to use the internet more frequently and with more convenience. However, internet penetration often pertains to the current state of development regarding communications networks. As of December 2017, there were approximately 772 million total internet users in China and 312 million total internet users in the United States. However, broadband internet usage is not equally present in many countries and due to infrastructure reasons, developing online markets rely strongly on mobile connections. Subsequently, global mobile data traffic is set to surpass 77 exabytes per month in 2022, up from 11.5 exabytes per month as of 2017.
Social networking is one of the most popular online activities and Facebook is the most popular online network based on active usage. As of the third quarter of 2018, there were over 2.2 billion monthly active Facebook users, accounting for almost half of internet users worldwide. Connecting with family and friends, expressing opinions, entertainment and online shopping are amongst the most popular reasons for internet usage.
2 E-Commerce Statistics
Worldwide E-commerce sales increased to $653 billion in the last 10 Years. 80 out of 100 people having internet in the US made an online purchase in 2017 expected to increase by 17% by 2022. Amazon lists more than 3 billion products across 11 marketplaces worldwide and reported a net income of $3.03 billion in the U.S, in the year 2017.
Worldwide digital advertising expenditure projected the spending would grow to $335.5 billion by 2020. According to the source, the U.S. affiliate marketing spend is due to reach $ 6.82 billion by 2020. [Read More..]
Current e-commerce statistics state that 40 percent of worldwide internet users have bought products or goods online via a desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to continuously grow.
According to popular e-commerce market data, US-founded Amazon is one of the leading e-commerce platforms worldwide. Asian competitors such as Rakuten or Alibaba are also constantly expanding their share within the B2C e-commerce market. Online auction website eBay is the most popular example of C2C e-commerce whilst also providing a platform for merchants to sell their goods.
Mobile commerce growth is another exciting trend to watch in terms of e-commerce statistics, considering the popularity and widespread use of smartphones and the growing usage of tablets. In 2013, US mobile commerce revenue amounted to more than 38 billion US dollars. This type of e-commerce includes mobile media and content, retail services, travel purchases, and various other services.
Digital payments are also closely connected to e-commerce. Alternative payment methods such as digital wallets or online payment providers have seen increased adoption rates and rapid growth in the past few years. eBay-owned PayPal is one of the current market leaders with more than 14 billion US dollars in mobile payment volume alone. Digital payments are not only convenient for the mobile shopping experience but also for the increasingly available paid digital content like streaming music, online video subscriptions, and apps. For example, global mobile app revenues are projected to surpass 30 billion US dollars in the coming year.