Affiliate Marketing Stats That You Should Know

20 Affiliate Marketing Statistical Facts That Will Surprise You.


1 U.S. affiliate marketing spend nears $5B. That is twice the economy of Belize[source 1 | source 2]

2 UK affiliate marketing drives ~1% of the country’s total GDP (more than

3 industry of agriculture) [source]

4 Affiliate marketing ROI in the UK amounts to £15 per every £1 spent; with 4 in 5 Britons involved [source]

5 40% of marketing professionals quote affiliate marketing as the most desired digital skill [source]

6 Approximately 15% of all digital media industry’s revenue comes from affiliate marketing

7 78% of CMOs admit affiliate marketing to be their least mastered area of digital marketing [source]

8 Developed affiliate programs account for generating 15% to 30% of all advertiser’s online sales

9 Over 80% of brands utilize affiliate marketing [source]

10 38% of marketers call affiliate marketing one of the top customer acquisition methods [source]

11 In 2015 revenue surpassed $100B. Likely, its affiliates generated at least $10B of it [source 1 | source 2]

12 In the UK brands spend £1.3B a year on affiliate marketing and lead generation

13 Nearly 50% of affiliate-referred traffic originates from a mobile device [source]

14 More than 30% of affiliate-generated sales originate from a mobile device [source]

15 As early as in 2008 Amazon’s affiliate program already had over 2 million affiliates aboard [source]

16 Rakuten’s aquisition of Ebates for $1 billion marked largest amount paid for an affiliate [source]

17 More than 75% of Australian market is owned by one affiliate network, Commission Factory [source]

18 ShareASale affiliate network has more than 1,000,000 affiliate accounts registered [source]

19 Over 50% of top affiliate programs fall into 4 categories: Fashion, Sports, Health & Beauty, Travel [source]

20 In most affiliate programs less than 10% of affiliates drive 90% of traffic and conversions [source]

21 Pay-per-call affiliate marketing campaigns convert at 10-15% (vs 2-3% online conversion rate) [source]

Source Rakuten

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