Blog Affiliate Marketing Stats That You Should Know 20 Affiliate Marketing Statistical Facts That Will Surprise You. Last updated Nov 6, 2018 386 Share 1 U.S. affiliate marketing spend nears $5B. That is twice the economy of Belize[source 1 | source 2] 2 UK affiliate marketing drives ~1% of the country’s total GDP (more than 3 industry of agriculture) [source] 4 Affiliate marketing ROI in the UK amounts to £15 per every £1 spent; with 4 in 5 Britons involved [source] 5 40% of marketing professionals quote affiliate marketing as the most desired digital skill [source] 6 Approximately 15% of all digital media industry’s revenue comes from affiliate marketing 7 78% of CMOs admit affiliate marketing to be their least mastered area of digital marketing [source] 8 Developed affiliate programs account for generating 15% to 30% of all advertiser’s online sales 9 Over 80% of brands utilize affiliate marketing [source] 10 38% of marketers call affiliate marketing one of the top customer acquisition methods [source] 11 In 2015 Amazon.com revenue surpassed $100B. Likely, its affiliates generated at least $10B of it [source 1 | source 2] 12 In the UK brands spend £1.3B a year on affiliate marketing and lead generation 13 Nearly 50% of affiliate-referred traffic originates from a mobile device [source] 14 More than 30% of affiliate-generated sales originate from a mobile device [source] 15 As early as in 2008 Amazon’s affiliate program already had over 2 million affiliates aboard [source] 16 Rakuten’s aquisition of Ebates for $1 billion marked largest amount paid for an affiliate [source] 17 More than 75% of Australian market is owned by one affiliate network, Commission Factory [source] 18 ShareASale affiliate network has more than 1,000,000 affiliate accounts registered [source] 19 Over 50% of top affiliate programs fall into 4 categories: Fashion, Sports, Health & Beauty, Travel [source] 20 In most affiliate programs less than 10% of affiliates drive 90% of traffic and conversions [source] 21 Pay-per-call affiliate marketing campaigns convert at 10-15% (vs 2-3% online conversion rate) [source] Source Rakuten Get MotivatedStatistics 386 Share
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